Maico Rebong

Toronto, ON · maicorebong@gmail.com

(˵ •̀ ᴗ •́ ˵ ) ✧ I'm a data enthusiast who has worked at the intersection of financial planning, analytics, business intelligence, and digital transformation. I enjoy data-driven work because it's a good mix of technology, relationship-building, and creative problem-solving.

Over the past few years, I’ve worked with directors and service delivery leads to develop analyses and internal tools that provide insights into financials, productivity, and resource optimization. By focusing on the end-user experience, I ensure that applications and dashboards deliver maximum value, whether for agents or leadership. I help teams make smarter decisions by simplifying complex processes and building low-cost, effective digital transformation solutions.

Outside of work, I enjoy traveling, volunteering, and unwinding with documentaries and video games.

Experience

Financial Analyst, Corporate FP&A

Spin Master Ltd.

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Jun 2025 - present

Analytics Advisory Senior Analyst

Accenture, Inc.

I focused on developing applications and migrating local tools to cloud-based Power Apps platforms, handling all stages from research to deployment. Additionally, as a data analyst, I implemented Power BI dashboards for monitoring and assessment, and performed business analyses contributing to a $4.3 million working capital improvement for FY21 and FY22.

Dec 2020 - Jan 2022 | Sept 2022 - Aug 2023

Data Analytics Officer

Data Analytics Venture Inc.

Utilized SQL, Power BI, and Tableau to build and maintain post-campaign marketing analysis on targeted promotion blasts, providing valuable insights into shopper behavior and revenue performance. Additionally, I handled adhoc data requests, which involve extracting brand data, analyzing SKUs performance, generating customer segments, and identifying maximum population size for campaigns.

Jan 2022 - Apr 2022

Volunteer

SheLovesData

Volunteer for the Manila chapter. Supported as assistant lecturer/mentor for hands-on basic SQL training with 100+ participants globally.

Nov 2020 - Nov 2023

Capability Building Expert

Shell Shared Services (Asia) B.V.

Maintained database, developed dashboards, analyzed data, and shared insights to Global Managers for people development strategy. Delivered trainings on digital topics such as Power BI, Excel, and Data Visualization and Storytelling catering to 750+ FTEs. I was also in-charge of change management policies and controls to ensure process and technical documentation are updated.

At Shell, I also functioned as a Performance & Reporting Analyst, offering vital insights for planning and performance analysis, and streamlining KPI report creation by 70% through a data dump. Additionally, I was in finance operations, handling invoice QA, work process assessments, and critical payment operations.

Sept 2016 - Nov 2020

Education

Seneca College

Graduate Certificate

Business Analytics

Supply Chain Management

Sept 2023 - Apr 2025

University of the Philippines

Bachelor of Science

Economics - Major in Development Economics

Jun 2012 - Jul 2016

Skills

Tech Stack

Certifications

Certified Six Sigma Yellowbelt
Anaplan Professional Model Builder
AWS Certified Cloud Practitioner
Microsoft Certified: Azure AI Fundamentals

Functional Knowledge & Soft Skills

Insights Generation
Reporting & Data Analysis
Financial Planning & Analysis
Business Process Improvement
Analytics plan research, development, testing, and deployment
Capability Building

CliftonStrengths Assessment

Ideation, Belief, Significance, Focus, Connectedness

Projects

Analysis

Project Link	Area of Analysis	Project Description
🤝 Aerocompany Acquisition Analysis	SQL & Power BI: Data analysis, Data visualization, Insights generation	Dashboard - Analyzed client’s fiscal and inventory health using SQL and Power BI to drive a supply chain turnaround strategy and improve valuation.
🛒 Ecommerce Data Pipeline and Analysis	Azure Blob, Snowflake, SQL, Python, Tableau: E2E BI pipeline, Data ingestion, Staging, Data transformation, Visualization, Insights and recommendation	Dashboard- Insights deck- Generated commercial recommendations and customer behaviour analysis through product scoring, RFM segmentation, and market basket analysis.
🔎 Fraud Risk Detection in Financial Transactions	Python: EDA, Data visualization, Classification, Fraud and Risk	Utilizes real-world transaction data from Vesta Corporation to develop models predicting fraud probability by analyzing patterns in transaction and identity data.
😊 World Happiness Report 2024	Python: EDA, Data visualization, Linear Regression	Delved into visualizing happiness score distributions among countries, identifying key determinants and their relationships, and employing ML Linear Regression to validate the model.
💡 Bank Marketing A/B Testing	SAS: EDA, Data visualization, Classification, A/B Testing	Used statistical methods to analyze group characteristics and assess the effectiveness of two marketing campaigns through an A/B test to identify factors influencing customer conversion.

Power BI and Tableau Dashboards

Project Link	Project Description	Dashboard Link
🌱 Canada’s Trucking Industry’s Net Zero Transition	Research project focused on how Original Equipment Manufacturers (OEM) can adapt to a Net Zero Strategy. This includes a qualitative analysis and the development of a Power BI dashboard to explore trends and patterns using data from ACT Research and DBG Canada.	Dashboard
📞 Call Center KPI monitoring using Power BI	Introduces a Power BI dashboard designed for call center operations management, incorporating KPI monitoring, insights, and design principles for effective communication with senior leadership.	Dashboard
👨‍👩‍👦‍👦 Profiling Ontario's Indigenous People through Tableau	Visualized and investigated the well-being of Ontario’s indigenous population from entrepreneurship contribution, educational attainment, income, and access to health services using collected data from different open data government websites.	Dashboard