Maico Rebong

Toronto, ON · maicorebong@gmail.com

(˵ •̀ ᴗ •́ ˵ ) ✧ I enjoy working with data and finding practical ways to solve business problems. Throughout my career, I’ve worked across financial planning, analytics, business intelligence, and digital transformation, partnering with business leaders to turn data into insights and build solutions that make work easier.

Whether it’s creating dashboards, developing internal tools, or improving workflows, I like building things that are intuitive, useful, and have a real impact on how teams make decisions.

Outside of work, I enjoy traveling, watching movies, volunteering, and tinkering with new technologies.

Experience

Financial Analyst, Corporate FP&A

Spin Master Ltd.

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Jun 2025 - present

Analytics Advisory Senior Analyst

Accenture, Inc.

I focused on developing applications and migrating local tools to cloud-based Power Apps platforms, handling all stages from research to deployment. Additionally, as a data analyst, I implemented Power BI dashboards for monitoring and assessment, and performed business analyses contributing to a $4.3 million working capital improvement for FY21 and FY22.

Dec 2020 - Jan 2022 | Sept 2022 - Aug 2023

Data Analytics Officer

Data Analytics Venture Inc.

Utilized SQL, Power BI, and Tableau to build and maintain post-campaign marketing analysis on targeted promotion blasts, providing valuable insights into shopper behavior and revenue performance. Additionally, I handled adhoc data requests, which involve extracting brand data, analyzing SKUs performance, generating customer segments, and identifying maximum population size for campaigns.

Jan 2022 - Apr 2022

Volunteer

SheLovesData

Volunteer for the Manila chapter. Supported as assistant lecturer/mentor for hands-on basic SQL training with 100+ participants globally.

Nov 2020 - Nov 2023

Capability Building Expert

Shell Shared Services (Asia) B.V.

Maintained database, developed dashboards, analyzed data, and shared insights to Global Managers for people development strategy. Delivered trainings on digital topics such as Power BI, Excel, and Data Visualization and Storytelling catering to 750+ FTEs. I was also in-charge of change management policies and controls to ensure process and technical documentation are updated.

At Shell, I also functioned as a Performance & Reporting Analyst, offering vital insights for planning and performance analysis, and streamlining KPI report creation by 70% through a data dump. Additionally, I was in finance operations, handling invoice QA, work process assessments, and critical payment operations.

Sept 2016 - Nov 2020

Education

Seneca College

Graduate Certificate
Business Analytics

Supply Chain Management

Sept 2023 - Apr 2025

University of the Philippines

Bachelor of Science

Economics - Major in Development Economics

Jun 2012 - Jul 2016

Skills

Tech Stack
    Power BI Tableau Excel SQL Python Power Apps Sharepoint SAP

Certifications
  • Certified Six Sigma Yellowbelt
  • Anaplan Professional Model Builder
  • AWS Certified Cloud Practitioner
  • Microsoft Certified: Azure AI Fundamentals

Functional Knowledge & Soft Skills
  • Insights Generation
  • Reporting & Data Analysis
  • Financial Planning & Analysis
  • Business Process Improvement
  • Analytics plan research, development, testing, and deployment
  • Capability Building

CliftonStrengths Assessment
  • Ideation, Belief, Significance, Focus, Connectedness

Projects

Analysis
Project Link Area of Analysis Project Description
🤝 Aerocompany Acquisition Analysis SQL & Power BI: Data analysis, Data visualization, Insights generation Dashboard - Analyzed client’s fiscal and inventory health using SQL and Power BI to drive a supply chain turnaround strategy and improve valuation.
🛒 Ecommerce Data Pipeline and Analysis Azure Blob, Snowflake, SQL, Python, Tableau: E2E BI pipeline, Data ingestion, Staging, Data transformation, Visualization, Insights and recommendation Dashboard- Insights deck- Generated commercial recommendations and customer behaviour analysis through product scoring, RFM segmentation, and market basket analysis.
🔎 Fraud Risk Detection in Financial Transactions Python: EDA, Data visualization, Classification, Fraud and Risk Utilizes real-world transaction data from Vesta Corporation to develop models predicting fraud probability by analyzing patterns in transaction and identity data.
😊 World Happiness Report 2024 Python: EDA, Data visualization, Linear Regression Delved into visualizing happiness score distributions among countries, identifying key determinants and their relationships, and employing ML Linear Regression to validate the model.
💡 Bank Marketing A/B Testing SAS: EDA, Data visualization, Classification, A/B Testing Used statistical methods to analyze group characteristics and assess the effectiveness of two marketing campaigns through an A/B test to identify factors influencing customer conversion.



Power BI and Tableau Dashboards
Project Link Project Description Dashboard Link
🌱 Canada’s Trucking Industry’s Net Zero Transition Research project focused on how Original Equipment Manufacturers (OEM) can adapt to a Net Zero Strategy. This includes a qualitative analysis and the development of a Power BI dashboard to explore trends and patterns using data from ACT Research and DBG Canada. Dashboard
📞 Call Center KPI monitoring using Power BI Introduces a Power BI dashboard designed for call center operations management, incorporating KPI monitoring, insights, and design principles for effective communication with senior leadership. Dashboard
👨‍👩‍👦‍👦 Profiling Ontario's Indigenous People through Tableau Visualized and investigated the well-being of Ontario’s indigenous population from entrepreneurship contribution, educational attainment, income, and access to health services using collected data from different open data government websites. Dashboard