Maico Rebong

Markham, Greater Toronto Area · maicorebong@gmail.com

(˵ •̀ ᴗ •́ ˵ ) ✧ I am a data enthusiast with a background in analytics, operations, and economics; enjoys optimizing processes through technology and collaboration. With experience in finance operations, utilities, and retail, I’m currently expanding my knowledge in supply chain management, driven by a strong curiosity to explore new areas, broaden my expertise, and diversify my skills.

For the past years, I’ve worked with service delivery leads to develop internal tools that provide insights into productivity and support resource optimization - focusing on data analysis, insights generation, and digital transformation. By focusing on end-user experience, I ensure that tools and dashboards deliver maximum value, whether for agents or leadership.

Outside of work, I enjoy traveling, volunteering, and unwinding with documentaries and video games.

Experience

Analytics Advisory Senior Analyst

Accenture, Inc.

I focused on developing applications and migrating local tools to cloud-based Power Apps platforms, handling all stages from research to deployment. Additionally, as a data analyst, I implemented Power BI dashboards for monitoring and assessment, and performed business analyses contributing to a $4.3 million working capital improvement for FY21 and FY22.

Dec 2020 - Jan 2022 | Sept 2022 - Aug 2023

Data Analytics Officer

Data Analytics Venture Inc.

Utilized SQL, Power BI, and Tableau to build and maintain post-campaign marketing analysis on targeted promotion blasts, providing valuable insights into shopper behavior and revenue performance. Additionally, I handled adhoc data requests, which involve extracting brand data, analyzing SKUs performance, generating customer segments, and identifying maximum population size for campaigns.

Jan 2022 - Apr 2022

Volunteer

SheLovesData

Volunteer for the Manila chapter. Supported as assistant lecturer/mentor for hands-on basic SQL training with 100+ participants globally.

Nov 2020 - Nov 2023

Capability Building Expert

Shell Shared Services (Asia) B.V.

Maintained database, developed dashboards, analyzed data, and shared insights to Global Managers for people development strategy. Delivered trainings on digital topics such as Power BI, Excel, and Data Visualization and Storytelling catering to 750+ FTEs. I was also in-charge of change management policies and controls to ensure process and technical documentation are updated.

At Shell, I also functioned as a Performance & Reporting Analyst, offering vital insights for planning and performance analysis, and streamlining KPI report creation by 70% through a data dump. Additionally, I was in finance operations, handling invoice QA, work process assessments, and critical payment operations.

Sept 2016 - Nov 2020

Education

Seneca College

Graduate Certificate

Business Analytics

Supply Chain Management

Sept 2023 - Apr 2025

University of the Philippines

Bachelor of Science

Economics - Major in Development Economics

Jun 2012 - Jul 2016

Skills

Tech Stack

Certifications

Certified Six Sigma Yellowbelt
AWS Certified Cloud Practitioner
Microsoft Certified: Azure AI Fundamentals

Functional Knowledge & Soft Skills

Insights Generation
Reporting & Data Analysis
Process Improvement
Analytics plan research, development, testing, and deployment
Capability Building
Finance Operations

CliftonStrengths Assessment

Ideation, Belief, Significance, Focus, Connectedness

Projects

Power BI dashboards and analysis

Project Link	Project Description	Dashboard Link
🌱 Canada’s Trucking Industry’s Net Zero Transition	Research project focused on how Original Equipment Manufacturers (OEM) can adapt to a Net Zero Strategy. This includes a qualitative analysis and the development of a Power BI dashboard to explore trends and patterns using data from ACT Research and DBG Canada.	Dashboard
🚅 Post-Pandemic Ridership Recovery for the NYC Metropolitan Transportation Authority	Analyzes ridership recovery trends across MTA services post-COVID-19 using Power BI. The dashboard visualizes daily ridership data since March 2020, comparing it to pre-pandemic levels and highlighting recovery patterns and variations across transportation modes.	Dashboard
📞 Call Center KPI monitoring using Power BI	Introduces a Power BI dashboard designed for call center operations management, incorporating KPI monitoring, insights, and design principles for effective communication with senior leadership.	Dashboard

Tableau Dashboards and analaysis

Project Link	Project Description	Dashboard Link
👨‍👩‍👦‍👦 Profiling Ontario's Indigenous People through Tableau	Visualized and investigated the well-being of Ontario’s indigenous population from entrepreneurship contribution, educational attainment, income, and access to health services using collected data from different open data government websites.	Dashboard
🗺️ Customer Distribution Analytics through Shipping and Geospatial Supply Chain Analysis	Identified shipping patterns and top customers by location, with insights geared towards business strategy. Worked with data modeling, calculated fields, parameters, and visualizations.	Dashboard
🐟 Aquaculture Opportunities in Ontario, Canada	Explored Ontario's strategic geographical positioning and neighboring bodies of water, highlighting ideal locations for aquaculture entrepreneurs.	Dashboard

Python

Project Link	Area of Analysis	Project Description
🩸 Blood Donor Segmentation in Taguig, Philippines	K-modes Clustering, Data visualization, Insights Generation	Applied K-modes Clustering for blood donor segmentation in the Philippines, with analysis in a Jupyter notebook and visualization in Power BI. The goal is to increase donors by identifying target groups, creating a data dashboard, and proposing initiatives.
😊 World Happiness Report 2024	EDA, Data visualization, Linear Regression	Delved into visualizing happiness score distributions among countries, identifying key determinants and their relationships, and employing ML Linear Regression to validate the model utilized in the analysis.
🍜 Ramen Rating Analysis and Predictor	Tokenizations, Classification Models	Used word analysis and numerical features to uncover trends like production dominance, flavor preference, and ratings. Applied Dummy Classifier, Logistics Regression, Decision Trees, and Random Forests to predict ramen ratings.
🏪 Bar Chart Race of Global Brands Ranking 2000 - 2020	Data visualization, Code and video	Showcased fluctuating rankings of the top 10 global brands from 2000 to 2020 through a dynamic visualization created using the bar_chart_race library in Python.

SQL

Project Link	Area of Analysis	Project Description
🤝 Aerocompany Acquisition Analysis	Data analysis, data visualization, insights generation	Analyzed client’s fiscal and inventory health using SQL and Power BI to drive a supply chain turnaround strategy and improve valuation
🎬 Mavenmovies Case Project	ERD, data analysis, data transformation	Using the mavenmovies project, this documentation showcases how SQL is being applied in a practical business set-up, as well as what requirements should be presented to stakeholders. I discuss the process of connecting multiple tables, filtering data using SQL syntax with its corresponding business context, and providing the extracted tables along with insights.

Maico's notes

Document Link	Area of Analysis	Description
☁️ AWS Cloud Practitioner Essentials (2022) Notes	Amazon Web Service, Cloud technology	Sharing my notes while preparing for the AWS Cloud Practitioner exam last 2022. This covers modules from compute in the cloud, global infrastructure, networking, storage and databases, security, monitoring, and pricing and support.
🗄️ SQL Starter Pack	Beginner SQL concepts	I created a guide for the basic SQL syntax that a beginner data enthusiast should first master.