Maico Rebong

Markham, Greater Toronto Area · maicorebong@gmail.com

(˵ •̀ ᴗ •́ ˵ ) ✧ I'm a data enthusiast with a background in analytics, operations, and economics. I enjoy analytics because it's a good mix of technology, working with people, and creative problem-solving.

For the past years, I’ve worked with service delivery leads to develop internal tools that provide insights into productivity and support resource optimization - focusing on data analysis, insights generation, and digital transformation. By focusing on end-user experience, I ensure that tools and dashboards deliver maximum value, whether for agents or leadership.

Outside of work, I enjoy traveling, volunteering, and unwinding with documentaries and video games.

Experience

Analytics Advisory Senior Analyst

Accenture, Inc.

I focused on developing applications and migrating local tools to cloud-based Power Apps platforms, handling all stages from research to deployment. Additionally, as a data analyst, I implemented Power BI dashboards for monitoring and assessment, and performed business analyses contributing to a $4.3 million working capital improvement for FY21 and FY22.

Dec 2020 - Jan 2022 | Sept 2022 - Aug 2023

Data Analytics Officer

Data Analytics Venture Inc.

Utilized SQL, Power BI, and Tableau to build and maintain post-campaign marketing analysis on targeted promotion blasts, providing valuable insights into shopper behavior and revenue performance. Additionally, I handled adhoc data requests, which involve extracting brand data, analyzing SKUs performance, generating customer segments, and identifying maximum population size for campaigns.

Jan 2022 - Apr 2022

Volunteer

SheLovesData

Volunteer for the Manila chapter. Supported as assistant lecturer/mentor for hands-on basic SQL training with 100+ participants globally.

Nov 2020 - Nov 2023

Capability Building Expert

Shell Shared Services (Asia) B.V.

Maintained database, developed dashboards, analyzed data, and shared insights to Global Managers for people development strategy. Delivered trainings on digital topics such as Power BI, Excel, and Data Visualization and Storytelling catering to 750+ FTEs. I was also in-charge of change management policies and controls to ensure process and technical documentation are updated.

At Shell, I also functioned as a Performance & Reporting Analyst, offering vital insights for planning and performance analysis, and streamlining KPI report creation by 70% through a data dump. Additionally, I was in finance operations, handling invoice QA, work process assessments, and critical payment operations.

Sept 2016 - Nov 2020

Education

Seneca College

Graduate Certificate
Business Analytics

Supply Chain Management

Sept 2023 - Apr 2025

University of the Philippines

Bachelor of Science

Economics - Major in Development Economics

Jun 2012 - Jul 2016

Skills

Tech Stack
    Power BI Tableau Excel SQL Python Power Apps Sharepoint SAP

Certifications
  • Certified Six Sigma Yellowbelt
  • AWS Certified Cloud Practitioner
  • Microsoft Certified: Azure AI Fundamentals

Functional Knowledge & Soft Skills
  • Insights Generation
  • Reporting & Data Analysis
  • Process Improvement
  • Analytics plan research, development, testing, and deployment
  • Capability Building
  • Finance Operations

CliftonStrengths Assessment
  • Ideation, Belief, Significance, Focus, Connectedness

Projects

Power BI dashboards and analysis
Project Link Project Description Dashboard Link
🌱 Canada’s Trucking Industry’s Net Zero Transition Research project focused on how Original Equipment Manufacturers (OEM) can adapt to a Net Zero Strategy. This includes a qualitative analysis and the development of a Power BI dashboard to explore trends and patterns using data from ACT Research and DBG Canada. Dashboard
📞 Call Center KPI monitoring using Power BI Introduces a Power BI dashboard designed for call center operations management, incorporating KPI monitoring, insights, and design principles for effective communication with senior leadership. Dashboard



Tableau Dashboards and analaysis
Project Link Project Description Dashboard Link
💰 Executive Retail Sales Analytics Modern, user-friendly Retail Sales Analytics dashboard with seamless data integration, advanced filtering, and clear visualizations for strategic decision-making. Dashboard
👨‍👩‍👦‍👦 Profiling Ontario's Indigenous People through Tableau Visualized and investigated the well-being of Ontario’s indigenous population from entrepreneurship contribution, educational attainment, income, and access to health services using collected data from different open data government websites. Dashboard
🐟 Aquaculture Opportunities in Ontario, Canada Explored Ontario's strategic geographical positioning and neighboring bodies of water, highlighting ideal locations for aquaculture entrepreneurs. Dashboard



SQL
Project Link Area of Analysis Project Description
🤝 Aerocompany Acquisition Analysis Data analysis, data visualization, insights generation Analyzed client’s fiscal and inventory health using SQL and Power BI to drive a supply chain turnaround strategy and improve valuation
🎬 Mavenmovies Case Project ERD, data analysis, data transformation Using the mavenmovies project, this documentation showcases how SQL is being applied in a practical business set-up, as well as what requirements should be presented to stakeholders. I discuss the process of connecting multiple tables, filtering data using SQL syntax with its corresponding business context, and providing the extracted tables along with insights.



Python
Project Link Area of Analysis Project Description
🔎 Fraud Risk Detection in Financial Transactions EDA, Data visualization, Classification, Fraud and Risk Utilizes real-world transaction data from Vesta Corporation to develop models predicting fraud probability by analyzing patterns in transaction and identity data.
🩸 Blood Donor Segmentation in Taguig, Philippines K-modes Clustering, Data visualization, Insights Generation Applied K-modes Clustering for blood donor segmentation in the Philippines, with analysis in a Jupyter notebook and visualization in Power BI. The goal is to increase donors by identifying target groups, creating a data dashboard, and proposing initiatives.
😊 World Happiness Report 2024 EDA, Data visualization, Linear Regression Delved into visualizing happiness score distributions among countries, identifying key determinants and their relationships, and employing ML Linear Regression to validate the model utilized in the analysis.



SAS
Project Link Area of Analysis Project Description
💡 Bank Marketing A/B Testing EDA, Data visualization, Classification, Fraud and Risk Used SAS and statistical methods to analyze group characteristics and assess the effectiveness of two marketing campaigns (Group A and B) through an A/B test to identify factors influencing customer conversion.



Maico's notes
Document Link Area of Analysis Description
☁️ AWS Cloud Practitioner Essentials (2022) Notes Amazon Web Service, Cloud technology Sharing my notes while preparing for the AWS Cloud Practitioner exam last 2022. This covers modules from compute in the cloud, global infrastructure, networking, storage and databases, security, monitoring, and pricing and support.
🗄️ SQL Starter Pack Beginner SQL concepts I created a guide for the basic SQL syntax that a beginner data enthusiast should first master.