Maico Rebong

Markham, Greater Toronto Area · maicorebong@gmail.com

I am a data enthusiast with a diverse background in analytics, operations, and economics. My expertise focus on helping companies craft tailored analytics strategies that enhance process efficiency and drive cost savings. Using data to make better decisions, I work with service delivery leads and build internal tools to provide insights gauging their teams’ productivity and strategize on how they can optimize their resources.

As a career-shifter, I thrive on discovering new opportunities for improvement across various industries, using data as my guide. Experience in stakeholder management and customer service has honed my ability to develop tools with the end-user experience in mind, whether creating productivity applications for agents or dashboards for upper management. Professional interests include data analysis, insights generation, dashboarding, and machine learning.

Outside of work, I enjoy learning new tools, volunteering, and unwinding with documentaries, video games, or travel adventures.

Experience

Analytics Advisory Senior Analyst

Accenture, Inc.

I focused on developing applications and migrating local tools to cloud-based Power Apps platforms, handling all stages from research to deployment. Additionally, as a data analyst, I implemented Power BI dashboards for monitoring and assessment, and performed business analyses contributing to a $4.3 million working capital improvement for FY21 and FY22.

Dec 2020 - Jan 2022 | Sept 2022 - Aug 2023

Data Analytics Officer

Data Analytics Venture Inc.

Utilized SQL, Power BI, and Tableau to build and maintain post-campaign marketing analysis on targeted promotion blasts, providing valuable insights into shopper behavior and revenue performance. Additionally, I handled adhoc data requests, which involve extracting brand data, analyzing SKUs performance, generating customer segments, and identifying maximum population size for campaigns.

Jan 2022 - Apr 2022

Volunteer

SheLovesData

Volunteer for the Manila chapter. Supported as assistant lecturer/mentor for hands-on basic SQL training with 100+ participants across the world.

Nov 2020 - Nov 2023

Capability Building Expert

Shell Shared Services (Asia) B.V.

Maintained database, developed dashboards, analyzed data, and shared insights to Global Managers for people development strategy. Delivered trainings on digital topics such as Power BI, Excel, and Data Visualization and Storytelling catering to 750+ FTEs. I was also in-charge of change management policies and controls to ensure process and technical documentation are updated.

At Shell, I also functioned as a Performance & Reporting Analyst, offering vital insights for planning and performance analysis, and streamlining KPI report creation by 70% through a data dump. Additionally, I was in finance operations, handling invoice QA, work process assessments, and critical payment operations.

Sept 2016 - Nov 2020

Education

Seneca College

Graduate Certificate
Business Analytics

Supply Chain Management

Sept 2023 - Apr 2025

University of the Philippines

Bachelor of Science

Economics - Major in Development Economics

Jun 2012 - Jul 2016

Skills

Tech Stack
    Power BI Tableau Excel SQL Python Power Apps Sharepoint SAP

Certifications
  • Certified Six Sigma Yellowbelt
  • AWS Certified Cloud Practitioner
  • Microsoft Certified: Azure AI Fundamentals

Functional Knowledge & Soft Skills
  • Insights Generation
  • Reporting & Data Analysis
  • Process Improvement
  • Analytics plan research, development, testing, and deployment
  • Capability Building
  • Finance Operations

CliftonStrengths Assessment
  • Ideation, Belief, Significance, Focus, Connectedness

Projects

Data Visualization and Dashboards
Project Link Project Description Dashboard Link
🌱 Canada’s Trucking Industry’s Net Zero Transition Research project focused on how Original Equipment Manufacturers (OEM) can adapt to a Net Zero Strategy. This includes a qualitative analysis and the development of a Power BI dashboard to explore trends and patterns using data from ACT Research and DBG Canada. Dashboard
📞 Call Center KPI monitoring using Power BI Introduces a Power BI dashboard designed for call center operations management, incorporating KPI monitoring, insights, and design principles for effective communication with senior leadership. Dashboard
👨‍👩‍👦‍👦 Profiling Ontario's Indigenous People through Tableau Visualized and investigated the well-being of Ontario’s indigenous population from entrepreneurship contribution, educational attainment, income, and access to health services using collected data from different open data government websites. Dashboard
🏪 Bar Chart Race of Global Brands Ranking 2000 - 2020 Involves showcasing the fluctuating rankings of the top 10 global brands from 2000 to 2020 through a dynamic visualization created using the bar_chart_race library in Python. Code and video



Python
Project Link Area of Analysis Project Description
😊 World Happiness Report 2019 EDA, Data visualization, Linear Regression Delved into visualizing happiness score distributions among countries, identifying key determinants and their relationships, and employing ML Linear Regression to validate the model utilized in the analysis.



SQL
Project Link Area of Analysis Project Description
🎬 Mavenmovies Case Project ERD, data analysis, data transformation Using the mavenmovies project, this documentation showcases how SQL is being applied in a practical business set-up, as well as what requirements should be presented to stakeholders. I discuss the process of connecting multiple tables, filtering data using SQL syntax with its corresponding business context, and providing the extracted tables along with insights.



Maico's notes
Document Link Area of Analysis Description
☁️ AWS Cloud Practitioner Essentials (2022) Notes Amazon Web Service, Cloud technology Sharing my notes while preparing for the AWS Cloud Practitioner exam last 2022. This covers modules from compute in the cloud, global infrastructure, networking, storage and databases, security, monitoring, and pricing and support.
🗄️ SQL Starter Pack Beginner SQL concepts I created a guide for the basic SQL syntax that a beginner data enthusiast should first master.